The economy across North America in 2010 could, at best, be described as tepid. The recession was over, but the recovery had not yet arrived. People were hoping for a rebound, but fearing a double-dip. North America, and much of the world with it, was in a financial purgatory.
The auto industry was no different.
In 2009, many people were predicting the end of the North American auto industry. By the end of 2010, nobody was suggesting that anymore (all three of the Big Three turned a profit in 2010), but the sector could not be described as hot. It was saved by pent-up demand - one way or the other, people still needed to get around....
